so open-minded that their brains fell out

I realize there are many flaws in this: Last night a friend expressed strong bewilderment why anyone would sponsor a liberal talk radio show. He asked why do they even try to do that anymore? I couldn't agree more. Think about it, listeners commonly tune into shows that
express strong opinions that harp on easily graspable issues, especially ones that lend to faith or sentiment over elaborated logic. Humor plays easily into the radio format, something so-called "shock jocks" often use. People like Rush Limbaugh or Bill O'Reilly take issues like religion, terrorism, and morality and play into the white, Christian viewpoint. Going into these latter programs the listeners knows what to expect and is properly treated. With the "shock jocks" we wish to see how far the speaker will go, and to be surprised by his actions all the while.

If liberal radio tries to remain serious, like Rush and Bill, then it fails due to two primary reasons. If it's strong-minded (i.e. closed-minded) then it doesn't garner much interest seeing that liberal voices appear scattered over a wider spectrum than the typical conservative mind. Radical liberals can't reach as many touchstones with as many people as a radical conservative can. On the other hand, if a liberal talk show wants to remain balanced then it becomes a more
complex and consequentially most listeners won't listen and if they do they won't stick around. From what I can tell liberals love to explore possibilities, to such a level that they – to me -- appear more willing to undercut their arguments in the search for a better angle.

NPR often feels liberal slanted, but it brings in many conservative voices, and offers shows geared to the right. This is a symptom of the liberal mindset, namely open-minded circumspect reflection. For most truly liberal radio, I don't feel the average listener who tunes in for a short duration during a drive to work, home, or somewhere else within a short distance can feel involved or interested enough (they are driving, mind you) to stay focused enough to care.

Liberal radio doesn't often offer the quick, satisfying sound bites that conservative radio does, and thus, along with the previously mentioned points, it rarely performs well in the radio market.